Len Perna

Founder of the executive search firm TurnkeyZRG. He has spent the past 30 years placing executives and administrators in big jobs throughout the sports business.

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Jun 8, 2025 • 52min

The NCAA’s Corporate Makeover

Len Perna, founder of TurnkeyZRG, has three decades of experience matching executives in the sports world. He discusses the NCAA's recent transformative settlement and the urgent need for college athletic programs to adopt a business mentality. Perna highlights new hiring trends for athletic directors, emphasizing backgrounds in commercial sectors. He also introduces innovative concepts like a 'college super league' and reimagines football league structures for competitive balance, advocating for that new roles such as 'C.E.O. of Athletics' will emerge.

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