Leigh Shulman, a seasoned writing mentor and author of the bestselling "The Writer's Roadmap," shares her insights on the business benefits of writing a book. She discusses how a book can elevate credibility, engage clients, and serve as a powerful marketing tool. The conversation delves into the importance of storytelling across genres, the role of coaching in the writing journey, and the impact of AI on the craft. Leigh also emphasizes setting clear goals and finding time amidst busy lives to write, making a compelling case for aspiring authors.