Leena Joshi, Co-Founder & CEO of CloseFactor, shares insights on go-to-market motions, building a top-down sales strategy while maintaining a bottoms-up approach, and the importance of hiring the right salespeople. Highlights include maintaining focus on the ICP, the value of curiosity and a beginner's mindset, and using outbound motion through inbound tracking. She also discusses the convergence of sales, marketing, and customer success in the SaaS industry and the significance of product and marketing alignment.
