Lee Pepper

Lee Pepper, a marketing guru and former army officer, shares groundbreaking insights into business strategy. He reveals why most marketing fails—not due to tactics, but a lack of coherent strategy. By applying military frameworks like 'Commander’s Intent,' he illustrates how to foster innovation across departments. The discussion also emphasizes the importance of focusing on genuine engagement metrics over vanity metrics. Lee's transformative approach empowers leaders to enhance collaboration and redefine success in marketing.