undefined

Lee Mcguigan

Author of 'Selling the American People: Advertising, Optimization, and the Origins of Adtech'

Top 3 podcasts with Lee Mcguigan

Ranked by the Snipd community
undefined
20 snips
Mar 23, 2024 • 1h 23min

328. The Universal Science of Advertisement (ft. Lee McGuigan)

Lee McGuigan, author of 'Selling the American People,' discusses the deep entanglement of advertising with operations research and technology since the 1940s. The podcast explores the evolution of advertising, from traditional methods to data-driven strategies, highlighting the universality of data science in maximizing value. It also delves into the transformation of the industry from 'Mad Men' creatives to 'Math Men' analysts, addressing challenges like scams and monopolization in automated auction systems.
undefined
Sep 26, 2023 • 59min

Lee Mcguigan, "Selling the American People: Advertising, Optimization, and the Origins of Adtech" (MIT Press, 2023)

Lee Mcguigan, author of 'Selling the American People: Advertising, Optimization, and the Origins of Adtech', discusses the evolution of digital advertising and the origins of adtech. He explores how marketers have used automation and management science to exploit profit opportunities, tracing the history of data-driven surveillance back to the 1950s. Mcguigan also delves into the challenges of privacy-preserving ad tech and the concept of 'digital resignation' in relation to privacy issues.
undefined
Sep 26, 2023 • 59min

Lee Mcguigan, "Selling the American People: Advertising, Optimization, and the Origins of Adtech" (MIT Press, 2023)

Lee McGuigan, author of a book on digital advertising and marketing, discusses the historical roots of ad tech and its impact on digital capitalism. He explores the evolution of advertising, the relationship between advertising and ad tech, early data collection and audience engagement practices, the adoption of computerization in the advertising industry, and the importance of critical research in ad tech.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app