Lee Mabey

Lee Mabey, Managing Partner at Dentsu X, delves into the crucial role of inclusive advertising in today's marketing landscape. With a wealth of experience, he discusses how brands like Barbie and Heineken have seen growth through representation. Lee shares insights on the importance of long-term engagement with diverse audiences and highlights the need for brands to adapt their strategies beyond seasonal campaigns. He emphasizes the significance of intersectionality in Pride initiatives, advocating for environments where everyone can fully partake in celebrations.