Lee Friedman, founder of Mango Tree Travel, shares her strategic approach to launching a family travel planning platform just a day before this discussion. She dives into her transition from law to travel, revealing the challenges of traveling with children that sparked her venture. Lee discusses the importance of authenticity in branding, effective social media tactics, and the necessity of a professional website. Additionally, she highlights the crucial role of newsletters and content marketing in building an engaged community, proving that even new businesses can thrive with intention.
