Lee Ci En, a Media Strategist at Publicis Groupe in Singapore, is known for her trend expertise and impactful documentaries. Joining her is Amy Daroukakis, Founder of Culture Concierge and trend report contributor. Together, they discuss seven crucial trends to watch and critique the trend report industry's shortcomings. They reveal how diverse voices can enrich trend analysis and the need for deeper cultural understanding. The conversation touches on the evolving landscape of social media and the significance of non-traditional relationships in today's world.