Leanna Patch, Founder of Punchline Copy, specializes in using humor to make brands more relatable. In this conversation, she shares how humor can alleviate customer anxiety and enhance connections. They explore different styles of humor, from safe to absurd, emphasizing the importance of risk-taking. Leanna offers tactical insights about integrating humor in marketing, especially in emails, to boost brand recall. She also discusses how a fun company culture benefits both consumers and employees, driving brand loyalty and profitability.
