Leah Reich

Leah Reich, an accomplished UX researcher with a PhD in sociology, shares her unconventional journey from Medieval French literature to leading user experience at top tech companies. The conversation delves into the nuances of understanding user needs versus stated wants, revealing why many products miss the mark. Leah emphasizes the importance of empathizing with users' emotional contexts and the risks of misplaced innovation, using the Juicero case as a cautionary tale. With insights into designing for real workflows and team dynamics, listeners are invited to rethink the essence of user experience.