Lazarina Stoy

Lazarina Stoy, an SEO and Data Consultant, discusses innovative programmatic approaches and rule-based automation in SEO. She emphasizes the importance of incorporating these strategies responsibly to enhance content quality and align with brand voice. The conversation explores the shift from traditional methods to AI-driven techniques, warning against over-reliance on automation. Lazarina also highlights practical examples like structured page templates and the balance needed between human involvement and technology for effective SEO practices.