Lawrence Longo, a Canadian entrepreneur with a Hollywood past, shares his journey from film to food. He reveals how his Italian upbringing ignited his culinary passion and led to founding Prince St. Pizza and Irv's Burgers. Lawrence discusses the creation of an innovative app to unlock secret menu items and the excitement of a burger showdown event. He also reflects on the resilience needed for success in both Hollywood and the fast-food industry, offering insights that intertwine personal stories with entrepreneurial lessons.