Lavin Punjabi

Lavin Punjabi, CEO of Affinity Global, offers a deep dive into the shifting landscape of affiliate marketing. He highlights how legacy publishers are racing to catch up with performance-driven models, often battling internal silos between editorial and sales teams. Lavin discusses the pivotal role of quality content post-pandemic and the potential of AI to bridge technological gaps. He also contrasts traditional institutions with emerging influencers, underscoring the need for authenticity in today's competitive market.