Laurier Mandin

Laurier Mandin, a seasoned product marketer and founder of Graphos Product, dives into the psychology of perceived need in this engaging conversation. He highlights how emotions drive consumer behavior, distinguishing between wants and needs. Laurier introduces the 'coveted condition,' illustrating it with a personal cycling story that shows how products can help shape aspirational identities. Listeners will gain insights on effective marketing strategies, the importance of validation, and the transformative power of demonstrating products to evoke emotional connections.

Laurier Mandin, founder of Graphos and expert on buyer psychology, shares his insights into crafting must-have products. He discusses his book, 'I Need That', and the importance of validating ideas before launch. Laurier reveals the 'Coveted Condition' framework and explores how emotional factors, like the limbic system, drive purchasing. He highlights the overvaluation of innovations and the necessity for products to be significantly better to succeed. The conversation also touches on lessons learned from product failures and the balance between ambition and personal peace.