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Laurent Boulin

Co-founder of FocusTree, a productivity app for students, who successfully leveraged short-form video content to achieve rapid user growth.

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39 snips
Mar 25, 2025 • 47min

from no app downloads for 2 years, to 100,000 in 14 days. this is how to find the shorts template for your product

Laurent Boulin, co-founder of FocusTree—a productivity app for students—shares how they achieved 100,000 downloads in just 15 days. He reveals his viral growth playbook, highlighting the shift to media-first strategies and utilizing TikTok for creator-led marketing. Laurent discusses sourcing international creators and the game-changing impact of a gamified onboarding process. He emphasizes the importance of validating ideas and creating habits similar to popular apps, all while targeting Gen Z and navigating a saturated market with innovative tactics.