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Lauren Wetzel

CEO of InfoSum, a leading data collaboration platform. She discusses the acquisition of InfoSum by WPP and the future of data collaboration and AI in advertising.

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Apr 9, 2025 • 22min

The Refresh New: The Acquisition of Infosum by WPP

In this engaging conversation, Lauren Wetzel, CEO of InfoSum and a pioneer in data collaboration, shares insights following her company’s acquisition by WPP. She discusses the pivotal role of data collaboration in advertising and emphasizes the necessity of privacy and control in data usage. Lauren highlights how AI is revolutionizing marketing strategies, moving beyond traditional identity-based methods. The tech capabilities of InfoSum promise to enhance client services and drive efficiency, setting a new standard for audience building in the industry.