Lauren Wetzel

Join Lauren Wetzel, former CEO of InfoSum, and JiYoung Kim, COO of GroupM North America, as they delve into the future of advertising. They discuss how privacy and performance can coexist, advocating for signal-based models over traditional ID-based ones. JiYoung emphasizes the need for agencies to rethink data practices and harness AI to personalize messaging. They explore the challenges CPG companies face with data-driven strategies and highlight the evolution of advertising metrics towards business outcomes, stressing the importance of collaboration.

In this engaging conversation, Lauren Wetzel, CEO of InfoSum and a pioneer in data collaboration, shares insights following her company’s acquisition by WPP. She discusses the pivotal role of data collaboration in advertising and emphasizes the necessity of privacy and control in data usage. Lauren highlights how AI is revolutionizing marketing strategies, moving beyond traditional identity-based methods. The tech capabilities of InfoSum promise to enhance client services and drive efficiency, setting a new standard for audience building in the industry.