Lauren Taylor

Lauren Taylor, the global leader of BCG’s Center for Customer Insight, unpacks the complexities of consumer behavior. She emphasizes the significance of understanding not just what consumers say, but the motivations behind their actions. Lauren explores the emotional drivers influencing purchases and the importance of segmenting customers based on context and needs. With insights on the power of AI in revealing patterns, she cautions against relying solely on data without human context, urging businesses to listen deeply to their customers for actionable strategies.