Lauren Robuck

Founder and CEO of Ginneca Row (also referenced as Jenica/Jenna Row in the conversation), a jewelry and accessories brand grown organically into dozens of retail partners and pop-up communities; discusses brand-building, product quality, and scaling through in-person outreach and community.

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Nov 19, 2025 • 1h 9min

Stand Out in a Saturated Market and Build a Brand People Obsess Over with Lauren Robuck

In this engaging conversation, Lauren Robuck, founder of Ginneca Row, shares her inspiring journey of building a community-driven jewelry brand from scratch. She discusses the challenges of launching during COVID, the importance of cold outreach, and the power of pop-up events for customer loyalty. Lauren reveals how her childhood experiences shaped her entrepreneurial mindset and the inner work she completed to overcome obstacles like OCD. Her insights into authenticity and organic growth are a must-listen for aspiring founders.

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