Lauren Hefferon
Founder of Ciclismo Classico with 33 years of experience in the travel business.
Best podcasts with Lauren Hefferon
Ranked by the Snipd community
Jun 21, 2022 • 35min
034: The Secret Recipe For A Thriving Cycle Tour Business
Lauren Hefferon, founder of Ciclismo Classico, shares her 33 years of experience in the travel business, highlighting the key ingredients for a successful travel business including hard work, passion, and creativity. She discusses the evolution of marketing strategies, challenges faced in rebuilding post-COVID, recruiting the right guides, and balancing serendipity and structure in cycling tours.
Mar 2, 2022 • 1h 7min
What I Learned Running a Tour Business for Over 30 Years
Lauren Hefferon, with over 30 years of experience in bike tours, shares her journey of building Ciclismo Classico from the ground up. She discusses the importance of personal connections with customers and traditional versus digital marketing strategies. Lauren emphasizes the power of tailored experiences, navigating customer trust in online bookings, and engaging event marketing. She also highlights utilizing Zoom for virtual events during the pandemic and the significance of effective public relations to enhance visibility.
