Lauren Flores

Kathryn Ambroze, a behavioral neuroscientist and user researcher at JP Morgan Chase, teams up with Lauren Flores, a UX researcher specializing in user-centered financial solutions. They delve into the intricacies of end-to-end research, emphasizing its importance for understanding the complete customer journey. The duo discusses using habit loops to influence real user behavior and the value of live account interviews in capturing authentic insights. They also share strategies for fostering collaboration and alignment in corporate environments, ensuring the customer remains central to every design decision.