Lauren Everitt

In this engaging discussion, Lauren Everitt, Director of the newsroom at Okta, shares her expertise in transforming content teams into dynamic editorial engines. She emphasizes a 'story first, channel second' approach and introduces the concept of 'second-day coverage.' Lauren discusses blending executive insights with customer narratives, while also using AI to enhance but not replace the human touch in content creation. Her experiences at Slack and her journalistic background lend a unique perspective on storytelling in the tech industry.