Lauren Dunford

Lauren Dunford, a factory fixer and founder of Guidewheel, sheds light on the often-overlooked world of manufacturing. She emphasizes the industry's pivotal role in our lives and its potential for innovation. Dunford advocates for a sustainable transformation in manufacturing, highlighting how energy efficiency can revolutionize production. She also discusses the importance of change in societal perceptions and attracting the next generation to this essential sector. By rethinking manufacturing, we all have a role to play in shaping a sustainable future.