Lauren Cannon

Funnels are a powerful concept in marketing and sales that can help drive revenue and growth. A funnel represents the customer journey from initial awareness to making a purchase or taking a desired action. By optimizing each stage of the funnel, businesses can increase conversion rates and ultimately generate more revenue. In this episode, we are joined by the CEO and Founder of Make It Pretty, Lauren Cannon, to help unpack using marketing automation and funnels to drive revenue growth. In our conversation, we discuss leveraging marketing automation to reach and serve more people, how to incentivize customers, and her approach to closing a deal. We talk about how lead magnets act as a sliding scale of perceived value, building an audience with free coaching, and the best approach for high-value items and services. We also unpack the sweet spot for a product or service launch, the value of email marketing, why you should not rely on evergreen webinars, and more! Join us as we unlock the secrets of using marketing automation and funnels to supercharge your revenue growth with Lauren Cannon! 

Marketing automation is an exciting endeavor because it empowers marketers to optimize their processes, deliver personalized experiences, nurture leads, and drive revenue growth. It combines technology, data, and creativity to create efficient, targeted, and impactful marketing campaigns that yield measurable results. In this recap episode, we highlight the key takeaways from our conversation with Lauren Cannon about funnels and marketing automation tools. We dive deep into the fundamental principles and strategies that will help you optimize every stage of your funnel and achieve exceptional business growth. Join us as we uncover the secrets to driving conversions, captivating your audience, and taking your online marketing to new heights. Tune in now and discover the secrets to unlocking unstoppable growth with Rory Vaden!