Lauren Bishop

Lauren Bishop, a Senior Commercial Account Executive at Gong, shares her expertise on closing deals and mastering the sales process. She emphasizes the importance of pre-call preparation and knowing your desired outcomes. Lauren discusses maintaining control during calls and the significance of executive sponsorship. She also highlights the pitfalls of generic outreach, advocating for personalized communication to boost engagement. Additionally, she advises against entering proofs of concept without securing necessary support to enhance the buying process.