Sy Pendergast (Goldcast), Lauren Alt Kishpaugh (Pendo), and Myles Bradwell (UserEvidence) discuss collaborative customer success strategies to reduce churn. Addressing customer churn as a company-wide concern, the guests highlight the need for alignment between marketing, sales, and customer success teams. They emphasize the importance of delivering value to customers, honesty in sales conversations, and integrating successful client stories into marketing efforts.