Laurel Sutton
Professional namer and co-founder of Catchword, a naming firm in the Bay Area of California. She has been doing professional naming for more than 25 years.
Best podcasts with Laurel Sutton
Ranked by the Snipd community
Sep 8, 2025 • 36min
From naming brands to selling domains – DNW Podcast #551
Maria Cypher and Laurel Sutton, co-founders of the successful naming agency Catchword, discuss their journey from branding giants like VW and Upwork to the world of domain investing. They dive into the importance of crafting evocative names and the impact of intentional misspellings. The duo shares insights on domain registration strategies and the critical link between brand identity and online presence. They also reflect on a UDRP dispute, offering valuable lessons in ethical domain negotiations.
Jul 16, 2025 • 48min
Mailbag: Drug Names, Cow Abductions, and the “Ass-Intensifier”
Join linguistics professor Nicole Holliday, who explores the nuances of language and identity, alongside professional namer Laurel Sutton, as they dive into listener questions. They discuss the quirky journey of the 'ass intensifier' in casual speech. Get insights into how pharmaceutical names are crafted, revealing the blend of creativity and regulatory challenges behind them. They also tackle the bizarre phenomenon of cow abductions by aliens, tracing its cultural roots and implications, all while keeping the conversation lively and humorous.
