Laura Roeder

In this engaging discussion, Laura Roeder, founder of Paperbell and a pioneer in self-serve tools for coaches, shares insights on how her bootstrapped company triumphed over a $10M venture-funded rival. They explore why her competitor invested too heavily in engineering while neglecting marketing. Laura emphasizes the importance of focusing on the right customers and how limited paths for scaling impacted the competition. With clever strategies and efficient operations, Paperbell not only held its ground but emerged as the market leader.