Laura Metayer

Laura Metayer, an analyst specializing in Europe Media & Entertainment at Morgan Stanley, dives into the evolving landscape of advertising agencies as Generative AI gains momentum. She discusses how AI could enhance productivity in creative and administrative functions. Metayer highlights the opportunity for agencies to thrive by adapting to digital transformation and meeting increasing client demands for strategic guidance. The conversation also touches on concerns over industry consolidation and the potential disruption from AI-powered content creation tools.