Laura McDonald

Laura McDonald, an enterprise account executive at ThoughtSpot and host of 'The Buyer's World', shares her expertise in the challenging realm of enterprise sales. She discusses the intricacies of navigating procurement processes and building strong client relationships. The conversation highlights strategies for effective outreach, emphasizing the power of in-person interactions. Additionally, Laura humorously contrasts UK and US communication styles and dives into the impactful sales techniques found in negotiation literature.