If you’re not in the tech industry, developing your own software may seem like an adjacency too far. But it’s just one of the things you may need to do today to execute a successful digital transformation. In this episode, we’re joined by senior partners Rodney Zemmel and Kate Smaje who co-lead McKinsey Digital. We were also joined by Laura LaBerge, a senior expert in our Stamford office, who until recently was the director of capabilities in our Digital Strategy Practice. We recorded this episode with Rodney, Kate, and Laura in 2022. They discussed the findings from their research including why most organizations achieve less than one-third of the impact they expected from digital investments. We talked about what companies can learn from the best digital performers about how to beat the odds today. Mckinsey.com article: Three new mandates for capturing a digital transformation’s full value Join our LinkedIn community of more than 87,000 members and follow us on Twitter at @McKStrategy.  Explore more Inside the Strategy Room episode transcripts on McKinsey.com  Discover our latest insights and join more than 92,000 influential professionals who are part of our LinkedIn community: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/See www.mckinsey.com/privacy-policy for privacy information

Join Laura LaBerge and Matt Banholzer as they discuss driving innovation with generative AI. They explore the definition of innovation and its various forms, the role of generative AI in accelerating product launches and R&D, and how companies are leveraging it to streamline processes and improve efficiency. They also tackle the impact of regulations on generative AI, the challenges organizations face when investing in technology, and strategies to overcome them. Don't miss their insights on fostering innovation in businesses!