Laura Knebusch
Senior Vice President of CPG Marketing and Customer Experience at Georgia-Pacific, leading modernization of iconic household brands and championing data-driven marketing, retail media, and organizational transformation.
Best podcasts with Laura Knebusch
Ranked by the Snipd community
Nov 26, 2025 • 48min
Laura Knebusch (Georgia-Pacific) | The Power of Staying Unflappable
Laura Knebusch, Senior VP of CPG Marketing at Georgia-Pacific, dives into the vital role of staying calm under pressure in marketing. She emphasizes the importance of adaptability and continuous learning in an ever-evolving digital landscape. Laura shares insights on transforming marketing into a consumer experience through data-driven strategies and analytics. She also discusses innovative campaigns for Brawny and Angel Soft, highlighting their relevance in today's culture. Lastly, she reflects on her journey from Procter & Gamble to leading change at Georgia-Pacific.
Sep 20, 2025 • 41min
Building Iconic Brands in the Age of Influencers with Georgia-Pacific's Laura Knebusch
Laura Knebusch, Senior VP of CPG Marketing at Georgia-Pacific, shares her innovative approach to transforming traditional marketing using AI and data. She discusses how the shift from TV-heavy strategies to a digital-first model has revolutionized media engagement. Laura emphasizes the importance of blending human creativity with AI, and highlights retail media and influencer marketing as growth opportunities. She also delves into the significance of consumer behavior insights and building a culture that embraces creative risk within the organization.
