Laura Knebusch

Laura Knebusch, Senior VP of CPG Marketing at Georgia-Pacific, shares her innovative approach to transforming traditional marketing using AI and data. She discusses how the shift from TV-heavy strategies to a digital-first model has revolutionized media engagement. Laura emphasizes the importance of blending human creativity with AI, and highlights retail media and influencer marketing as growth opportunities. She also delves into the significance of consumer behavior insights and building a culture that embraces creative risk within the organization.