Laura Hinrichsen

Laura Hinrichsen, VP of Advertising specializing in omnichannel strategies, and Kacey Crawford, VP of Digital Strategy enhancing nonprofit fundraising, dive into mastering omnichannel fundraising. They highlight the importance of unified team efforts in tackling fragmented communications and enhancing donor loyalty. The duo shares insights on building consumer trust through transparent data collection and leveraging success stories of nonprofits using integrated strategies. Their practical tips offer a roadmap for nonprofit organizations aiming to thrive in a competitive landscape.

Laura Hinrichsen, VP of Advertising, and Megan Morris, Director of Advertising, discuss innovative advertising strategies for nonprofits. They emphasize the importance of a year-round ad spend rather than concentrating resources solely at year-end. By engaging prospects early, nonprofits can build meaningful relationships and increase the likelihood of support. They also share tips on lead generation and adapting strategies during the presidential election cycle, ensuring organizations remain agile and impactful in their messaging.