Laura Desmond
CEO of Smartly, a software company that builds technology for brands and advertisers. Longtime ad business veteran and former executive at Starcom MediaVest.
Best podcasts with Laura Desmond
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Apr 30, 2025 • 55min
Tariffs, Trump, TikTok: What’s going to happen to ads in 2025?
Laura Desmond, CEO of Smartly and advertising industry veteran, shares her insights on the future of ad spending. She discusses how potential tariffs could severely impact small businesses and warns that a TikTok ban might not concern advertisers as much. Desmond highlights the need for brands to adapt to market dynamics, consumer privacy, and evolving digital landscapes driven by AI. She emphasizes the shift towards personalized advertising experiences and the resilience of direct-to-consumer companies amidst economic uncertainties.
Sep 5, 2025 • 37min
3410: Smartly CEO Laura Desmond on how AI is Rewriting the Rules of AdTech
In this engaging conversation, Laura Desmond, CEO of Smartly, shares her insights on how AI is transforming the advertising landscape. With a rich history from the early internet to modern-day social media, she highlights the urgency for brands to embrace AI in creative processes and measurement. Attention spans are declining, making quick, personalized video ads paramount. Laura discusses the shift toward AI-enabled discovery, with younger users choosing virtual assistants over traditional search. Expect a future where campaigns seamlessly merge across diverse platforms.
