Laura Desmond

Laura Desmond, CEO of Smartly and advertising industry veteran, shares her insights on the future of ad spending. She discusses how potential tariffs could severely impact small businesses and warns that a TikTok ban might not concern advertisers as much. Desmond highlights the need for brands to adapt to market dynamics, consumer privacy, and evolving digital landscapes driven by AI. She emphasizes the shift towards personalized advertising experiences and the resilience of direct-to-consumer companies amidst economic uncertainties.