Larry Roseman

In a captivating discussion, Larry Roseman, CFO of Thumbtack, dives into the intricacies of running marketplace businesses at scale. He reveals how Thumbtack's broad service approach aids success, countering common niche strategies. Larry highlights the importance of NPV-positive decisions for sustainable growth and talks about transitioning to a proactive home management model. With insights into customer acquisition costs and the role of CFOs, he emphasizes balancing service quality with user experience while leveraging crises for opportunity.