Larry Kriesmer, Chairman of Measured Risk Portfolios, shares insights on managing market risk through innovative investment strategies. He discusses how to gain client comfort by allocating 85% of funds in safe Treasuries while using options to enhance returns. Larry highlights the tax advantages of options trading, the psychological aspects of investing during volatility, and the importance of customized risk strategies. He also reflects on the challenges of building an advisory firm and the lessons learned from the 2008 financial crisis.