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Larry Kim

Founder and CEO of Customers.ai and the visionary behind WordStream, which he scaled to a $150M exit. Shares lessons from scaling two companies, including his experience hiring (and firing) sales leaders, and the power of founder-led sales.

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Mar 17, 2025 • 57min

Larry Kim: Scaling Sales with a Product-First Mindset

In this engaging discussion, Larry Kim, founder and CEO of Customers.ai and the mastermind behind WordStream, shares valuable insights on scaling businesses. He emphasizes a strong product-first mindset over traditional sales tactics. Larry discusses his experiences in hiring and firing sales leaders and the transformative power of founder-led sales. He reveals how he streamlined his team while tripling revenue, and stresses the importance of building customer trust and adapting to market dynamics for sustained growth.