Larry Ingrassia

Larry Ingrassia, seasoned journalist and author of "Billion Dollar Brand Club," explores how startups like Dollar Shave Club and Warby Parker are revolutionizing retail. He reveals how naïve outsiders have disrupted traditional markets by addressing customer frustrations. Ingrassia discusses the vital role of digital marketing in shaping consumer expectations and the challenges startups face, especially with competition from giants like Amazon. His insights highlight the delicate balance of innovation, customer experience, and navigating funding hurdles in the evolving e-commerce landscape.