Larry Grella
Expert in digital out-of-home advertising and integration of digital technology into the industry.
Best podcasts with Larry Grella
Ranked by the Snipd community
Feb 25, 2024 • 36min
The New Frontier: Digital Out of Home Advertising
The podcast delves into the integration of digital technology in out-of-home advertising, emphasizing the use of mobile data for audience targeting. It discusses merging traditional and digital buying activities, positioning out-of-home as a valuable addition to digital media plans. The conversation also covers insights into navigating discussions with different buyers, launching campaigns quickly, and adapting creative for out-of-home.
