Lara Vandenberg

Founder and CEO of Publicist, a freelance management system and premium talent marketplace that connects enterprises with vetted marketing and creative professionals; speaks about evolving workforce models and freelance strategies.

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Nov 5, 2025 • 36min

Reinventing How Companies Access Talent

Lara Vandenberg, founder and CEO of Publicist, discusses her journey in creating a platform that connects companies with top-tier freelance marketing talent. She highlights the importance of agility in workforce models and how the pandemic reshaped hiring dynamics. Lara explains the shift from traditional worker classifications to flexible W-2 solutions, and the benefits of having a talent 'bench' for quick access to specialists. She also dives into the role of AI in transforming job functions and anticipates exciting new marketing roles for the future.

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