Lara Schäffeler, Marketing Manager at Chur Tourism, shares her passion for Chur, the oldest city in Switzerland brimming with history and charm. She reveals why Chur is an essential stop, offering vibrant street art, urban golf, and spontaneous alphorn concerts. Learn about must-try local delicacies like Capuns and Churer Fleischtorte, plus tips for exploring scenic train journeys like the Bernina Express. Lara explains how Chur serves as a perfect base for day trips to stunning nearby destinations, enriching your Swiss travel experience.