Lara (Laura) Marrero

Lara Marrero, Partner and Strategy Director at Gensler, brings over two decades of experience in reshaping retail. She discusses the transformative evolution of retail spaces into experiential destinations rather than mere shopping points. Lara introduces the PhD concept—Physical, Human, Digital—as essential in modern retail strategy. The conversation highlights the rise of ‘retailtainment’ and the importance of community connection, with a case study on Westfield Century City showcasing lifestyle experiences that drive consumer engagement.