Lane Florsheim

Journalist from The Wall Street Journal who reports on the pumpkin-styling microindustry and speaks about the business and design of 'pumpkinscaping.'

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Nov 3, 2025 • 26min

How long until SNAP reaches kitchen tables?

Samantha Fields, a dedicated reporter focusing on SNAP benefits, discusses the complexities of food assistance amidst a government shutdown. Mitchell Hartman unpacks the conflicting indicators in the manufacturing sector, revealing why it feels 'meh' despite some positive signs. Lane Florsheim dives into the quirky world of pumpkin-styling, exploring its surprising rise as a microbusiness phenomenon during the pandemic. Together, they navigate the intricate links between economics, supply chains, and the creativity of entrepreneurs.

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