Lander Otegui
CMO of Proximo Spirits marketing a host of spirits, including Jose Cuervo tequila in the metaverse
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Jul 25, 2022 • 30min
#18: Proximo Spirits CMO Lander Otegui | Marketing Mixology & the Metaverse
Lander Otegui, CMO of Proximo Spirits, discusses marketing Jose Cuervo tequila in the metaverse, sustainability efforts, and the evolution of the tequila market. He shares insights on transitioning from engineering to marketing, personalized tech-savvy approaches, and the importance of embracing intuition and convictions in marketing and creativity.
