Lance Mortlock

Dr. Lance Mortlock, a strategy expert and Managing Partner at Ernst & Young Canada, shares insights from his book 'Outside In, Inside Out.' He discusses the concept of strategy whiplash, the importance of execution in turbulent times, and how businesses can turn external volatility into an advantage. Lance emphasizes using AI and NLP to transform data into strategic insights and warns against the pitfalls of neglecting customer trends, citing examples from Target and Kodak. He concludes with three actionable recommendations to enhance business adaptability.