Lance Hedrick

Lance Hedrick, a beloved coffee expert and competitive coach, joins the conversation to explore a groundbreaking coffee brewing control chart. He discusses how this chart connects sensory properties with consumer preferences, emphasizing sweetness and bitterness across different coffee drinkers. The chat also highlights innovations in brewing measurement and critiques the oversimplification of consumer preferences in recent studies. Plus, hear about Lance's passion for lever espresso and his journey creating instructional coffee videos during the pandemic!