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Lalit Kalani

Founder of Rock Paper Rum, an innovative Indian Rum brand prominently featured on Season 3 of Shark Tank India.

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May 2, 2024 • 46min

Lalit Kalani, Founder of Rock Paper Rum, On building an innovative premium Indian Rum brand

Lalit Kalani, Founder of Rock Paper Rum, shares insights on launching an innovative Indian Rum brand, navigating the Mumbai market, branding strategies, and effective marketing. He discusses India's alcohol culture, pitching tips, the impact of Shark Tank, and the decision to delay the launch. Lalit also offers cocktail recipes and advice for first-time founders, focusing on global expansion, rum choices, mentorship, influencer marketing, regulations, and being a 2nd-time founder.