Lacy Lieffers

Lacy Lieffers, an author and book marketing coach, shares her expertise in helping writers navigate the book-writing process. She discusses the importance of setting clear goals and treating writing as a priority, along with strategies for structuring a manuscript effectively. Lacy delves into the decision between using a real name and a pen name, highlighting its impact on branding. She also emphasizes the power of books as business tools, offering insights on marketing and building credibility in the industry.

In this engaging discussion, marketing coach Lacy Lieffers, an expert in helping authors build personal brands, shares invaluable insights on how to effectively market books from day one. She emphasizes the importance of integrating marketing into the writing process and offers strategies for overcoming overwhelm. Lacy compares the value of growing social media versus email lists, advocates for authentic connections with book influencers, and suggests tactics for generating buzz during book launches. This is a must-listen for authors aiming for market success!