Lacey Shrum

Lacey Shrum, founder and president of Smart KX, helps financial advisors navigate the tricky waters of fee billing. In this engaging discussion, Lacey reveals how manual billing errors can lead to severe consequences, even legal trouble. She emphasizes the psychological barriers that prevent advisors from accurately valuing their services and adjusting fees. The importance of automated billing systems is highlighted to avoid risks and enhance revenue. Lacey also stresses effective communication with clients to build trust and ensure adherence to fiduciary responsibilities.