Lacey Ford

Lacey Ford, CMO at ABC Fitness, shares her expertise in go-to-market strategies for vertical SaaS in the fitness sector. She highlights how gyms and studios are evolving into community hubs driven by Gen Z. Lacey describes distinct buyer behaviors across fitness segments and emphasizes the deep, personal connections operators have with customers. She illustrates how essential retention strategies are for growth, and discusses the role of AI in enhancing customer engagement and personalization. Her insights pave the way for actionable benchmarks in the fitness industry.