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Kym Parker
SVP of Media Strategy at Compound Growth Marketing, specializing in building scalable and high-performing media strategies for B2B businesses.
Best podcasts with Kym Parker
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42 snips
Dec 12, 2024
• 58min
#201: Paid Spend | Mastering B2B Paid Spend: A 2025 Roadmap for Marketers with John Short, CEO of Compound Growth Marketing and Kym Parker, SVP of Media Strategy
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John Short, CEO of Compound Growth Marketing, and Kym Parker, SVP of Media Strategy, share their expertise on maximizing paid spend for B2B marketing. They discuss why choosing the right media strategy is crucial and debunk the $100 CPL myth. The duo emphasizes actionable reporting and the importance of qualification for ABM success. They also explore multi-channel approaches, tailoring messaging for buying committees, and navigating bidding algorithms to optimize marketing efficiency. Their insights are game-changers for marketers aiming for growth in 2025.
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